Domino and World Heart Beat Music Academy mentorship scheme

Domino and World Heart Beat Music Academy mentorship scheme

Domino are pleased to announce a partnership with music community charity World Heart Beat Music Academy. The two Wandsworth organisations are teaming up to offer an exciting mentoring opportunity through World Heart Beat’s Music Entrepreneurship programme for young people aged 16-25 seeking their next steps in this sector of the creative industries.

Over the course of the summer, Domino will hold presentations and Q&A sessions covering the key areas and departments involved in releasing music including A&R, Product Management, Promo, Marketing, Digital, Publishing and Sync. After the initial group sessions, 1 on 1 sessions will also be available with the Domino mentors leading each session. 

Through an open application process run by World Heart Beat, mentees will gain a unique insight into the rapidly evolving world of the record industry and gain knowledge and ‘the how to’ of music entrepreneurship as well as other opportunities to find out more about the business. 

“We’ve been aware of the incredible work of Sahana Gero and the team at World Heart Beat for a while now and we’re really excited to build on our relationship with them and partner on this initiative to engage with younger people within our local community and share our knowledge with them.” - Domino 

“It is a real privilege to be partnering with Domino and we are all super excited to be joining with this fantastic music industry titan and resource. A powerful force in the music industry Domino share their expertise to empower, benefit and support our World Heart Beat music makers of the future.” - Sahana Gero, World Heart Beat

World Heart Beat are seeking applicants who can demonstrate their commitment to a career in the creative industries, with a particular interest in music entrepreneurship. This opportunity could work for those looking for full-time careers in this sector, or artists looking to develop their skills and knowledge in this area independently as part of a creative portfolio career. World Heart Beat are looking for applicants who can demonstrate a passion and enthusiasm for music and the industry, how this opportunity will help them develop in their creative careers and may have faced barriers to accessing creative career opportunities due to race, disability, socio-economic class and any other relevant barrier.


The Domino Recording Company is an independent record label founded in Wandsworth, South West London in 1993. The Domino headquarters are still in Wandsworth and the company's ambitions and ethos remain the same – to represent and release music by artists who have no choice but to make music and to draw the attention of the world to them.

The World Heart Beat Music Academy is a ground-breaking organisation accelerating social change and transforming the lives of young people through music. Our mission is to implement the “art of the possible,” to engage young people, drawing many from disadvantaged backgrounds and provide them with an opportunity to go from grass roots level towards a successful long-term sustainable career. World Heart Beat Music Academy provides high-quality music education and fulfilling personal development opportunities for children and young people from low income and disadvantaged backgrounds, living in Wandsworth and the surrounding boroughs.

Every week 370 students aged 5-25 years participate in a rich programme from grassroots to early-career level, learning and performing music from a breadth of music genres, reflective of the heritages of our diverse community. This includes Jazz, Asian, Brazilian, Celtic, Eastern European, Gypsy, Latin & Reggae music. We engage thousands more people annually through workshops with schools and community groups, and performances at local festivals and eminent music venues.

We make music accessible to everyone regardless of their circumstances – 50% of our students receive full or partial bursaries to attend our academy and free instruments. In 2018, we were awarded National Portfolio Organisation (NPO) status by Arts Council England, which acknowledged the quality of our work and the contribution we make to their Creative Case for Diversity and Equality.